Summary
Results-driven ecommerce leader with a proven track record of driving sales growth, enhancing consumer satisfaction, and optimizing digital strategy for brand performance. Skilled in developing high-impact marketing strategies, surpassing business objectives, and leveraging data-driven insights to identify opportunities, mitigate risks, and maximize ROI. Adept at scaling revenue, improving conversion rates, and managing multimillion-dollar budgets to deliver measurable results.
Contact
Expertise
eCommerce
Leading digital sales strategy, optimization, growth, and day-to-day operations of ecommerce brands.
Affiliate Marketing
Partnering with affiliates to bring products to new channels and create opportunities for sales growth.
Analytics
Leveraging big data with advanced toolsets to gain deeper insights into sales and traffic data.
Experience
Pierre Fabre Dermo-Cosmetique
DtC & B2B eCommerce Key Account Manager
August 2021 - Present
Parsippany, New Jersey
- Leads data-driven ecommerce strategies, managing a $2M budget to drive $20M in annual revenue, ensuring sustained sales growth and profitability.
- Develops and executes high-impact promotional strategies, leveraging insights to optimize conversion rates with success of +5% YoY consecutively and increase average transaction value by $5 YoY.
- Orchestrates a 24-month rolling business plan, defining KPIs and implementing proactive strategies to meet and exceed business objectives.
- Forecasts revenue, budget, and inventory on annual, monthly, and weekly cycles to maintain financial efficiency and growth.
- Manages and optimizes affiliate marketing strategy to maximize sales with a $500K affiliate marketing budget, generating $3M in sales and achieving a $9 ROI, all while fostering brand loyalty and expanding reach.
- Leads a $4M media budget, ensuring alignment with brand goals to drive $7M in conversion revenue and a +16% increase in customer awareness through Google, Bing, Meta, Snapchat, Pinterest, Instagram, and TikTok.
- Negotiates complex vendor contracts to onboard and optimize new partnerships, strengthening long-term digital growth initiatives.
Wave Distribution
Marketing Communications & Social Media Specialist
October 2020 - April 2021
Ringwood, New Jersey
- Responsible for development of business-centric growth strategies and furthering consumer targeting and remarketing efforts by comparing web analytics to Quickbooks sales reports.
- Marketing and brand development for multiple manufacturers through digital platforms, email marketing, and print advertisements.
- Responsible for content creation on the Adobe Creative Suite and curation of media through social platforms to be used on company social media accounts, paid ad campaigns, and at trade shows.
- Assisted with customer data integration onto Method CRM platform.
AC Hotels by Marriott
Wedding / Social Room Block Specialist
December 2019 - September 2020
Bridgewater, New Jersey
- Assisted with hotel pre-opening development by refining internal design to align with the brand style guide and collaborated on menu decisions.
- Responsible for wedding account management and building key client relationships through networking both in-person and digitally.
Señor Sangria | EVOLVE Promotions
Brand Ambassador
Señor Sangria: March 2019 - March 2020 (Part Time)
EVOLVE Promotions: August 2017 - September 2019 (Part Time)
- Assisted Sales Manager with opening B2C and B2B sales processes.
- Coordinated, set-up, and exhibited at private and public events.
- Collected and compiled event consumer data analysis.
- Created content for company social media advertising.
Brands I've Marketed For
Platform Experience
Analytics
Email & SMS
eCommerce & CMS
CRM & Review Management
Project Management
Finance & Accounting
Affiliate Marketing
Card Linked Offers
Cash Back & Coupons
Social Influence/PR
Media Management
Education
University of Arizona Global Campus
Doctor of Philosophy - PhD, Organizational Development and Leadership
3.90 GPA
April 2024 - Present
Fairleigh Dickinson University
Master of Business Administration - MBA, Management Concentration
3.79 GPA
2020 - 2021
Fairleigh Dickinson University
Bachelor of Science - BS, Management - Leadership Concentration
Magna Cum Laude
3.82 GPA
2017 - 2020
County College of Morris
Associate of Science - AS, Music Technology - Audio Recording Concentration
Summa Cum Laude
3.91 GPA
2014 - 2017
Study Abroad Programs
CETYS Universidad
International Summer Program, Cross Cultural Management
2019
University of Oxford
OPHI: Oxford Poverty & Human Development Initiative – Seminar
2018
Wroxton College
Global Perspectives on International Equality – Seminar
2018
Certifications
Google Analytics Certificaiton
Bloomberg Market Concepts
Klaviyo Product Certification
Quickbooks Online Certification
Notable Experiences
Rectifying The Wage Gap: The Integration of Legislative Efforts and Corporate Initiatives
Submitted to the Department of Business, Fairleigh Dickinson University, in partial fulfillment of the requirements for graduation with University Honors in Management.
Google HQ in Chicago
Invited by Spark Foundry to join Google's content and advertising specialists for an all day event with inspirational fireside chats and workshops discussing the future of the platform.
Meta HQ in NYC
Meta invited the Pierre Fabre U.S. digital marketing team to preview early-access beta testing for the next generation of their advertising platform.
CJU in Santa Barbara
Annual attendee to one of the largest affiliate partnership events in the U.S., offering new and exclusive opportunities with high-profile advertising companies including Microsoft, TvScientific, Rakuten, Dealmoon, and Capital One.